
I don't want to read about it, I just want to play!

Dental Defense is a Shockwave game created for Dentistry.com,
a dental information and education site. The client wanted some
games and activities that would appeal to kids visiting the site
while maintaining a dentistry theme. However, the hope was that
the games might also appeal to the dental professionals who visit
the site.
So,
we wanted a game that was easy to play, but had subtle levels
of complexity. The idea behind Dental defense is fairly simple:
you zap sweets with toothpaste before they get to your teeth
and rot them. There are ten levels to the game that get progressively
more difficult. If you do well over time, you get a Megashield
of toothpaste that adds extra protection.
Kids
can play the lower levels and have fun. However, the higher
levels add a challenge that make the game entertaining even
for adults. And, there are subtleties (let the Apples through
for more protection) that increase complexity.
The
game is branded for Dentistry.com, but is also designed for
additional marketing opportunities. For example, the Toothpaste
"cannon" in the game could be sponsored by Colgate or Crest
or similar product. In that case, we would brand the toothpaste
and tube for the sponsor. So... wanna play?

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