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PeopleSpace's Golden Girls Trivia Tournament Generates Almost 500,000 Game Plays In November

Trivia Game On Lifetime Site Draws Over 35,000 Loyal Golden Girls Fans

Charlottesville, Virginia (November 29, 2001)-Lifetime Television has joined forces with PeopleSpace to launch an extremely successful "Golden Girls" Trivia Tournament on the popular Lifetime Web site. The tournament, which kicked-off in the last week of October, has generated over 35,000 registered users accruing more than 400,000 total games played in one month.

The month-long trivia tournament, which consisted of 10 questions per day based on the popular show, ran on the Web site 24-hours a day, five days a week. Game usage gradually increased every day over the course of the month and registered the highest traffic during the weekday back-to-back 30-minute episodes of the program between 6 and 7 p.m. Peak usage occurred during the last five minutes of each episode. Lifetime Television promoted the online game through advertising spots during the "Golden Girls" time slot, while the television program was continuously promoted on the Web site.

"The game capitalized on the rising trend of simultaneous television viewing and Internet use. Many of the players have their computers and televisions in the same room and play while they are watching the show," said Jack Smith, President of PeopleSpace.

While the game was targeted towards the 25 to 54 year old primarily female "Golden Girls" fan base, it skewed towards the younger portion of that demographic. PeopleSpace has demonstrated its ability to expand the "Golden Girls" audience through the game's dynamic and cutting edge design.

"The players were not necessarily your typical gamers. Many of these people did not know what a Leader Board was and are first time casual players. In my mind they represent the future of the gaming industry," Smith noted.

In order to pay tribute to the loyal "Golden Girls" fans that were entrenched in the trivia, the Lifetime Television Web site, recently posted the top 30 scores for the month.

About PeopleSpace Inc.
Headquartered in Charlottesville, Virginia, PeopleSpace ranks among the top developers of broadcast and online-based interactive marketing technology for corporate clients looking to take advantage of the most current convergence applications to brand their company, product or service. The hallmark of a PeopleSpace program is its ability to capture and keep the targeted consumer with interactive programs that entertain and enlighten.

PeopleSpace products and services include games, live interactive events, as well as the company's popular Real-Time Rating Tool™, Smart Banners™, surveys, and more. The company's exciting action games, fun-filled trivia and interactive online polls retain consumers to build Web site community. Clients can choose from PeopleSpace's formatted entertainment or benefit from the company's customized, branded activities designed to reinforce the product or corporate image.

From initial concepts to hosting, maintenance, and data mining, PeopleSpace develops branded interactive marketing solutions, games, gamelets, viral marketing campaigns, interactivities, online community tools, and web based content management tools designed to attract, entertain, enlighten, and retain web site visitors. Developing in Java, Shockwave, Flash, HTML, XML and other programming languages, PeopleSpace delivers applications for the Web, interactive TV, and wireless devices. Clientele includes: AOL, AOLTV (PeopleSpace is an AOLTV Certified Developer), Ask Jeeves, Electronic Arts, Fox Sports, iVillage, Lifetime Television, NBC, Playboy, Sesame Street, Tech Republic, TV Guide, and others.