PeopleSpace's Golden Girls Trivia Tournament Generates Almost 500,000
Game Plays In November
Trivia Game On Lifetime Site Draws Over 35,000 Loyal Golden
Charlottesville, Virginia (November 29, 2001)-Lifetime Television
has joined forces with PeopleSpace to launch an extremely successful
"Golden Girls" Trivia Tournament on the popular Lifetime
Web site. The tournament, which kicked-off in the last week of October,
has generated over 35,000 registered users accruing more than 400,000
total games played in one month.
The month-long trivia tournament, which consisted of 10 questions
per day based on the popular show, ran on the Web site 24-hours
a day, five days a week. Game usage gradually increased every day
over the course of the month and registered the highest traffic
during the weekday back-to-back 30-minute episodes of the program
between 6 and 7 p.m. Peak usage occurred during the last five minutes
of each episode. Lifetime Television promoted the online game through
advertising spots during the "Golden Girls" time slot,
while the television program was continuously promoted on the Web
"The game capitalized on the rising trend of simultaneous
television viewing and Internet use. Many of the players have their
computers and televisions in the same room and play while they are
watching the show," said Jack Smith, President of PeopleSpace.
While the game was targeted towards the 25 to 54 year old primarily
female "Golden Girls" fan base, it skewed towards the
younger portion of that demographic. PeopleSpace has demonstrated
its ability to expand the "Golden Girls" audience through
the game's dynamic and cutting edge design.
"The players were not necessarily your typical gamers. Many
of these people did not know what a Leader Board was and are first
time casual players. In my mind they represent the future of the
gaming industry," Smith noted.
In order to pay tribute to the loyal "Golden Girls" fans
that were entrenched in the trivia, the Lifetime Television Web
site, recently posted the top 30 scores for the month.
About PeopleSpace Inc.
Headquartered in Charlottesville, Virginia, PeopleSpace ranks among
the top developers of broadcast and online-based interactive marketing
technology for corporate clients looking to take advantage of the
most current convergence applications to brand their company, product
or service. The hallmark of a PeopleSpace program is its ability
to capture and keep the targeted consumer with interactive programs
that entertain and enlighten.
PeopleSpace products and services include games, live interactive
events, as well as the company's popular Real-Time Rating Tool,
Smart Banners, surveys, and more. The company's exciting action
games, fun-filled trivia and interactive online polls retain consumers
to build Web site community. Clients can choose from PeopleSpace's
formatted entertainment or benefit from the company's customized,
branded activities designed to reinforce the product or corporate
From initial concepts to hosting, maintenance, and data mining,
PeopleSpace develops branded interactive marketing solutions, games,
gamelets, viral marketing campaigns, interactivities, online community
tools, and web based content management tools designed to attract,
entertain, enlighten, and retain web site visitors. Developing in
Java, Shockwave, Flash, HTML, XML and other programming languages,
PeopleSpace delivers applications for the Web, interactive TV, and
wireless devices. Clientele includes: AOL, AOLTV (PeopleSpace is
an AOLTV Certified Developer), Ask Jeeves, Electronic Arts, Fox
Sports, iVillage, Lifetime Television, NBC, Playboy, Sesame Street,
Tech Republic, TV Guide, and others.