What does a virus have to do with marketing?
Viral marketing is a strategy that encourages people to relay the marketing message to others,
creating the potential for exponential growth in the message's exposure and influence.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and millions.
Viral marketing is very quickly becoming an effective and low-cost method of getting a message out to consumers. Like many marketing concepts in use on the Internet today, viral marketing leverages the collaborative nature of the Internet.
With its email lists, web sites, chat rooms and bulletin boards, the Internet is an organism in which message viruses thrive.
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